Wednesday, 12 September 2012

India's Rich Culture Heritage Strucks Designers in AWE

Designers endorse India’s rich cultural heritage at WIFW 2012



Are Indian designers done with Western influences? Many are travelling the length and breadth of the country in search of traditional craftsmanship, colours and techniques to add uniqueness to their creativity and give a modern connect to India’s rich cultural heritage.Their itinerary has states like Gujarat, known for its vibrant colours and embroidery; Rajasthan for its traditional bandhini art; and Jammu and Kashmir for gulaala and giltoor flower prints.
James Ferreira, who focusses on handlooms, is happy with the shift and hopes the trend is here to stay.

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